Driving Digital Marketing
It's about challenges not channels
Our multi-channel digital marketing drives the four key challenges of digital marketing. We call it the LIFEcycle, which considers all scenarios of the customer journey, providing you with a framework for success.
Our Technology Partners
Locate
The challenge - How do customers LOCATE you when they are looking for you? We harmonise the budget and leverage the opportunities across the following channels:
- Search Optimisation
- Paid Search
- Directory Management
- Affiliate Marketing
- Offsite Content Distribution
- Recommendation
- Big Data Consolidation
Inspire
The challenge - How might we INSPIRE new customers to want your product or service? We combine the following services to drive brand exposure and growth which drives direct and indirect sales.
- Social Advertising
- Programmatic
- Digital PR
- Lead Magnets
- Organic Social
- Influencer
- VOD and Social Video
- Data Warehousing
Focus
The challenge - How do you FOCUS your customers through to your set goals and win their permission to engage? Every part of the customer journey from the first brand touch to the purchase and first use experience is considered. We can only work with products and services we believe in to drive:
- Funnel Strategy
- CRO
- Creative Optimisation
- CRM Automation
- Psychological and Behaviour Analysis
- User Research
- Abandonment and Retargeting
- Post Experience Optimisation
Engage
The challenge - How do you ENGAGE your customers to become repeat visitors and recommend your product? Driving the ZMOT and delivering outstanding brand advocacy drives the influence to complete your digital LIFEcycle. We provide:
- Subscriber and Email Automations
- Loyalty programmes
- CRM Warehousing
- Personalisation
- Nurture Campaigns
- Reviews & Recommendations
- Direct Comms - SMS / Social
- Social Community Management
Get in, go far
Want to learn more about our partnership model and how to transform your marketing engine? Contact us today for more information on how we can transform your business.